A Marketer’s Guide To Agile Development – Translated from the Original Marketarian

Marketarian: “Hot! Hot! Hot! This project is so amazingly important it absolutely has to be squeezed into the next release!”

Geek: “So this project is so amazingly important it has to squeeze out the amazingly important project you came to me with yesterday that absolutely had to be squeezed into the release?”

Marketerian: “Of course I understand and embrace Agile Process – why do you ask?”

Geek: “No reason. I’ve just never seen requirements delivered on a hand-truck before.”

Marketerian: “Hey, Trevor, I know Code Complete is tomorrow, but check out this idea, wouldn’t it be cool if we streamed a video of users’ faces using the app, maybe in a rich-media banner? Not real users, we’d use actors of course, but…hey no, no wait!! OMG, we could show real users if we added an upload feature, or maybe a combination of the two…”

Geek: “Squirrel!”

Marketer: “You need me to review it and approve it today? Does it have to be today? I’ve got an outing – er, meeting thing this afternoon.”

Geek: “You need me to build it and deliver it this month? If the answer is no, have fun at Six Flags!”

Marketerian: “I don’t want to be pinned down. I’ll know the right look and feel when I see it.”

Geek: “Yeah, you know, I’m not going to bet the rent on that.”

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