A Marketer’s Guide to Agile Development – Translated From The Original Geek

Geek: “That bug? We’re looking into it.”
Marketerian: “That bug fix has been prioritized just behind retrieving the Nerf dart out of the atrium soffit.”

Geek: “Put it on the backlog – perhaps it will be prioritized into the next sprint.”
Marketerian: “Perhaps it will be prioritized in 2013 assuming the Mayan Calendar doesn’t end the sprint early.”

Geek: “Trevor couldn’t reproduce that bug – the software ran fine on his machine.”
Marketerian: “If we can get all our customers to fly to our city, take a cab to our office, ride the elevator to the sixth floor and use Trevor’s laptop, we won’t get any more complaints about the software crashing.”

Geek: “Trevor did point out that the interface design does assume a minimum level of user skill.”
Marketerian: “Trevor thinks our customers are knuckle-dragging Luddite mouth-breathers who couldn’t be taught to use an interactive tool with a seven-hour webinar, Siri, and a mime.”

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