Tag Archives: zealot
A Marketer’s Guide to Agile Development – Top 5 Reasons Marketers Hate Agile
DISTRUST – THEY’VE BEEN BULLIED BY A ZEALOT
Agile can be a revolutionary marvel when everyone keeps their egos in check Marketers’ egos especially. But marketers feel burned when Agile development professionals, drunk on empowerment, start delivering what they think the marketer should have asked for instead of what they actually did ask for. As said in previous posts, the marketer blames Agile practice for this arrogance, not the practitioner. Especially when they’re on the receiving end of the lecture on how there’s no need for turf wars because Agile is collaborative.
Read more on A Marketer’s Guide to Agile Development – Top 5 Reasons Marketers Hate Agile…
Posted in A Marketer's Guide to Agile Development
Tagged agile, arrogance, business, cynicism, distrust, fads, hate, management, marketer, marketiing, zealot
1 Comment
A Marketer’s Guide to Agile Development – I Pledge Non-Allegiance
Sign the Oath of Non-Allegiance!
“I promise not to exclude from consideration any idea based on its source, but to consider ideas across schools and heritages in order to find the ones that best suit the current situation.”
Love, love, love this oath – from our friend Alistair Cockburn. Why is it needed? To remind turf warriors and methodology zealots that Us Versus Them intolerance robs the business of progress. The Oath has lots of uses, because projects unfortunately tend to spawn multiple factions: Read more on A Marketer’s Guide to Agile Development – I Pledge Non-Allegiance…
