Tag Archives: scrum
A Marketer’s Guide to Agile Development – Top Five Reasons Agile Teams Hate Marketers
In a previous column, we reviewed some reasons why some marketers give Agile the stink-eye. Let’s review why developers may be sending that stink-eye right back at ‘em.
They’re annoyed – by short attention span theatre.
Marketing is all about the art of the possible. Brighter, shinier, cooler possibilities assail marketer’s brains constantly – it’s relentless. Those deep thoughts surface at inopportune times – like when their original, slightly less cool vision is in testing phase. Intellectually, they may know the enhancement should wait for the next sprint. But emotionally, this new cooler version becomes their vision of the finished project. So they become serial badgerers, imploring the PM and the developers to make “this one little change” here, “a small tweak” there. Hey marketers – a little discipline please. If you catch yourself uttering a sentence that begins with “keep it exactly the same, except….”, snap the elastic on your wrist and go back to your desk.
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Tagged agile, code, developers, hate, hot fix, marketers, scrum, sprint
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Agile Humor: “Overheard” – An Agile Crossword
Posted in Agile Humor
Tagged agile, agile humor, agile jokes, analyst, code complete, cowboy code, crossword, debug, humor, jokes, kanban, lean, manifesto, offshore, puzzle, red bull, release, scope, scrum, sprint, waterfall
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A Marketer’s Guide to Agile Development – Spanish Inquisition Analytics
Nonsense. Data does lie. Data lies all the time. Like a rug. Spanish Inquisition Analytics means torturing the data until it says what you want it to say. You could also call it Algebra Analytics – start with the desired result and fish for some numbers to fit to it. Reminds me of my youth when I was learning to drive a stick-shift in hilly New England – grind it till it fits.
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Tagged agile, fox news, marketer, marketing, scrum, spanish inquisition analytics, spin
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Agile Humor: More Agile Jokes
Did you hear about the Spanish Inquisition web analytics tool?
It tortures the data until it says what you want it to say.
What’s the difference between Agile and the Supreme Court?
There are women on the Supreme Court.
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Tagged agile, agile humor, agile jokes, code release, requirements, scrum
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Agile Humor: Agile Haiku
drunk on demon scrum Read more on Agile Humor: Agile Haiku…
Posted in Agile Humor
Tagged agile, haiku, humor, kanban, poem, poetry, requirements, scrum, waterfall
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A Marketer’s Guide to Agile Development – I Pledge Non-Allegiance
Sign the Oath of Non-Allegiance!
“I promise not to exclude from consideration any idea based on its source, but to consider ideas across schools and heritages in order to find the ones that best suit the current situation.”
Love, love, love this oath – from our friend Alistair Cockburn. Why is it needed? To remind turf warriors and methodology zealots that Us Versus Them intolerance robs the business of progress. The Oath has lots of uses, because projects unfortunately tend to spawn multiple factions: Read more on A Marketer’s Guide to Agile Development – I Pledge Non-Allegiance…
A Marketer’s Guide to Agile Development – Hello Cleveland! If You Can’t See Them, Is It Still Agile?
The scrum or stand-up meeting is a major part of Agile methodology. Ideally, everyone works in the same area (called co-location), and talking in person is considered the most effective way to work. In fact, face-to-face communication is considered so important to the effectiveness of the methodology, it has its own line in the Agile Manifesto: The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.
Posted in A Marketer's Guide to Agile Development
Tagged agile, co-location, developer, marketer, marketing, meeting, scrum, teleconferencing
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A Marketer’s Guide to Agile Development – The Balance of Power Part 3
“Us vs. Them” mentality exists in every business. But using Agile to justify and further the chasm just isn’t – well, it isn’t Agile. I love this quote attributed to Alistair Cockburn, an original Agile Manifesto signatory: “Always remember, there is only us.” Continue reading
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Tagged agile, alistair cockburn, business analyst, manifesto, marketer, marketing, scrum
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A Marketer’s Guide to Agile Development – We Don’t Need No Stinkin’ Meeting Minutes
I once read a blog post that said there shouldn’t be any meeting minutes in the world of Agile because:
1) the absence of minutes will force people to attend meetings
2) every moment a developer is forced to document is a lost opportunity to write code.
3) meeting minutes will undermine collaboration by – you guessed it – enabling people to miss meetings.
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Tagged agile, marketing, meeting, minutes, scrum
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A Marketer’s Guide to Agile Development – The Lingo – Part 1
BACKLOG – The set of development deliverables that must be accomplished by the group. In proper agile implementatons… Continue reading
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Tagged backlog, burndown chart, marketing, scrum, sprint, waterfall
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