Tag Archives: Scott W. Ambler

A Marketer’s Guide to Agile Development – “Welcome Changing Requirements?” Who Does That?

Yeah….maybe “welcome” is a strong word. Then what’s the right word? Tolerate? Humor? Laugh and point? If welcoming changing requirements, even late in development, is a key tenet of the Agile Manifesto, why does the marketing team feel about as welcome as Keith Olbermann at a Tea Party rally when they try to get changes done?
Here’s the thing. Say you’ve got a six-week release schedule. The backlog priority meeting was three weeks ago, and Release 5 is scheduled 3 weeks from now. You’re getting mucho static when you try to convince the development team that your new McGuyver Social Media functionality absolutely has to be part of Release 5. You say there’s three more weeks – plenty of time to squeeze the change into the schedule. They say they’ll get it into a future release. “So much for welcoming changing requirements!” you say.

Read more on A Marketer’s Guide to Agile Development – “Welcome Changing Requirements?” Who Does That?…

Share

Share
Posted in A Marketer's Guide to Agile Development | Tagged , , , , , | 11 Comments