Tag Archives: resources

A Marketer’s Guide to Agile Development – What Agile Can and Can’t Do

Agile can’t: Make stupid people smart.
Agile can: Make smart people more efficient.

Agile can’t: Properly prioritize objectives if business owners can’t.
Agile can: Help business owners to properly weigh priorities.

Agile can’t: Fix a failing strategy with good process.
Agile can: Use good process to continuously improve a flawed strategy.

Agile can’t: Compensate for a profound lack of resources.
Agile can: Make the most of limited resources.

Agile can’t: Replace corporate vision with what’s cool and fun to work on.
Agile can: Inject cool and fun into the corporate vision.

Agile can’t: Be a business objective.
Agile can: Help business objectives become reality.