Tag Archives: performance

A Marketer’s Guide to Agile Development – Wait…So Following a Plan is Bad?

Tweet The Agile Manifesto is quite clear about how much it values following a plan – not so much. Response to change gets the love instead. Therein lies the marketer’s dilemma. CMO’s notoriously have a hot nut for project roadmaps … Continue reading

Posted in A Marketer's Guide to Agile Development | Tagged , , , , , , , , , , , , , | Leave a comment