Tag Archives: performance
The Agile Manifesto is quite clear about how much it values following a plan – not so much. Response to change gets the love instead.
Therein lies the marketer’s dilemma. CMO’s notoriously have a hot nut for project roadmaps – but Agile development teams often don’t welcome detailed plans – ooh, ick, they’re so Waterfally. So how do you assure your sort-of-Agile-not-really leader that you are executing on a marketing project plan that’s not being sequentially followed by the folks who are actually building the software?