Tag Archives: marketing
A Marketer’s Guide to Agile Development – What Agile Can and Can’t Do
Agile can’t: Make stupid people smart.
Agile can: Make smart people more efficient.
Agile can’t: Properly prioritize objectives if business owners can’t.
Agile can: Help business owners to properly weigh priorities.
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Tagged agile, marketer, marketing, objective, resources, strategy, vision
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A Marketer’s Guide to Agile Development – Spanish Inquisition Analytics
Nonsense. Data does lie. Data lies all the time. Like a rug. Spanish Inquisition Analytics means torturing the data until it says what you want it to say. You could also call it Algebra Analytics – start with the desired result and fish for some numbers to fit to it. Reminds me of my youth when I was learning to drive a stick-shift in hilly New England – grind it till it fits.
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Tagged agile, fox news, marketer, marketing, scrum, spanish inquisition analytics, spin
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A Marketer’s Guide to Agile Development – I Pledge Non-Allegiance
Sign the Oath of Non-Allegiance!
“I promise not to exclude from consideration any idea based on its source, but to consider ideas across schools and heritages in order to find the ones that best suit the current situation.”
Love, love, love this oath – from our friend Alistair Cockburn. Why is it needed? To remind turf warriors and methodology zealots that Us Versus Them intolerance robs the business of progress. The Oath has lots of uses, because projects unfortunately tend to spawn multiple factions: Read more on A Marketer’s Guide to Agile Development – I Pledge Non-Allegiance…
A Marketer’s Guide to Agile Development – The A Word
Marketers sometimes encounter Agile developers so full of themselves they’re leaking hubris all over the Kanban board. There is no part of the Agile Manifesto that says “It’s nothing personal – it’s just that we’re better than you”. But since most marketers are not that familiar with Agile principles, it’s not surprising that they blame the practice and not the practitioner when they encounter this behavior.
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Tagged acceptance, agile, Agile manifesto, analytics, arrogance, arrogant, blocking, cult, Jared Spool, marketer, marketing, sprint
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A Marketer’s Guide to Agile Development – Backlog Bingo
My own requests to get on sprint backlogs are often analytical – that whole measuring success thing, for a variety of reasons: (1) enhanced analytics the business didn’t realize would be needed when a feature or function originally went live (2) basic tagging that should have been included when a feature or function went live but didn’t make it into the original sprint(3) tag modifications made necessary by site changes (4) repairs to tags that worked in test but for some reason broke in production.
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Tagged agile, analytical, analytics, backlog, developer, marketer, marketing, sprint, working software
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A Marketer’s Guide to Agile Development – the Definition of “Working Software”?
It seems so simple -”working software.” : What’s not to like? Way preferable to that other kind of software that – you know, doesn’t work. Between the Agile Manifesto and its twelve principles, that phrase is used three times. Working software is not the cheese on Agile’s macaroni – it is the macaroni.
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A Marketer’s Guide to Agile Development – Hello Cleveland! If You Can’t See Them, Is It Still Agile?
The scrum or stand-up meeting is a major part of Agile methodology. Ideally, everyone works in the same area (called co-location), and talking in person is considered the most effective way to work. In fact, face-to-face communication is considered so important to the effectiveness of the methodology, it has its own line in the Agile Manifesto: The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.
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Tagged agile, co-location, developer, marketer, marketing, meeting, scrum, teleconferencing
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A Marketer’s Guide to Agile Development – The Balance of Power Part 3
“Us vs. Them” mentality exists in every business. But using Agile to justify and further the chasm just isn’t – well, it isn’t Agile. I love this quote attributed to Alistair Cockburn, an original Agile Manifesto signatory: “Always remember, there is only us.” Continue reading
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Tagged agile, alistair cockburn, business analyst, manifesto, marketer, marketing, scrum
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A Marketer’s Guide to Agile Development – The Balance of Power Part 2
Non-Collaborative Agile is really an oxymoron – but here goes:
“Non-Collaborative Agile – the Motion Picture”
Wary Marketer (played by Gary Shandling): “So I’ve reviewed the prototype, and I’ve got to tell you, it’s not really what I thought we talked about…”
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Tagged agile, marketer, marketing, requirements, waterfall
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A Marketer’s Guide to Agile Development – The Balance of Power Part 1
An old boss of mine used to have a small wooden plaque on his desk. It said “JDI” – “Just Do It”. Not in the Nike “you go, girl”, self-empowerment sense. More in the “just because I’ve finished talking doesn’t mean you get a turn now” sense. Anything short of “right away!” and he would silently nudge the plaque in your direction. Good times, good times. Marrying up that imperious client attitude up with Agile development would probably be a big mistake. But here goes: Agile – The Motion Picture”
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Tagged agile, business analyst, developer, marketer, marketing, requirements
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