Tag Archives: marketing

A Marketer’s Guide To Agile – Top 7 Reasons Why Your Data Is So Crappy

How and when data is captured is a vital part of decision-making in call center scripting, digital architecture, sales presentations, just about everything that touches a customer. There are things you can do to help make it better, but some … Continue reading

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Data Analytics – Define Channel

“A third of our sales are coming in through the web channel – let’s move budget from direct mail into display ads!” Whoa – display ads are in the digital channel – but is display actually driving those purchases? Would … Continue reading

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How Data-Driven Marketing Contributes to the Class Divide

Once on a calibration call, I heard a customer service rep actually tell a customer who was doggedly asking for a better rate something like “You’re one of our low-segment customers. No matter how many times you ask, none of … Continue reading

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A Marketer’s Guide to Agile Development – Why Fear Makes People Reject Your Data

“I don’t take much stock in fancy marketing research – Sales knows our markets best.” Testing showed the dimensional mail piece Sales loved actually performed abysmally. The plain letter they didn’t like (not colorful enough, boring) produced the most leads … Continue reading

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Agile Humor – New Certifications

The brilliant Peter Saddington, a/k/a AgileScout, posted a wickedly funny April 1st announcement of a Certified Agile Blogger course. Yep, April Fool! Read it, it’s great fun. Since I blog about Agile from the point of view of the business … Continue reading

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A Marketer’s Guide to Agile Development – Fumbling In the End Zone

Some Agile Marketing projects will wither and die. Oh, they get finished – they just won’t be used. Why? A SOLO RUN DOWN THE FIELD Sometimes a developer or team unilaterally decides Marketing’s had enough turns, it’s their turn – … Continue reading

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A Marketer’s Guide To Agile Development – When a Turf War Is Justified

Marketing and Technology both play for the same team – the organization that employs them. Turf wars between the two departments sap efficiency and impede progress. Turf wars are bad. Turf wars should be avoided. Except in the rare cases … Continue reading

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Agile Humor – What Your PM Really Means

Your Project Manager is probably very polite. Maybe too polite…

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THE CIO/CMO RELATIONSHIP – A Marketer’s Guide to Agile Development

Some observations from the Forrester CIO/CMO Conference last week: A COMBO CIO/CMO – LONELY AT THE TOP, BUT AT LEAST HE HAS EACH OTHER Ponder the possibilities of one person serving as both CIO and CMO of the company. I … Continue reading

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A Marketer’s Guide to Agile Development – The Ten Commandments for Marketers

Agile is thy methodology – the way, the truth, the absolute shiznet to thy development team. Thou shalt not use any other methodology – at least not here. Thou shalt not bitch about the lack of up-front requirements – neither … Continue reading

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