Tag Archives: marketing
A Marketer’s Guide To Agile Development – When a Turf War Is Justified
Marketing and Technology both play for the same team – the organization that employs them. Turf wars between the two departments sap efficiency and impede progress. Turf wars are bad. Turf wars should be avoided. Except in the rare cases when they need to be fought. When’s that?
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Tagged marketing, technology, Turf wars
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Agile Humor – What Your PM Really Means
Your Project Manager is probably very polite. Maybe too polite…
THE CIO/CMO RELATIONSHIP – A Marketer’s Guide to Agile Development
Some observations from the Forrester CIO/CMO Conference last week:
A COMBO CIO/CMO – LONELY AT THE TOP, BUT AT LEAST HE HAS EACH OTHER
Ponder the possibilities of one person serving as both CIO and CMO of the company. I have heard of two examples of executives doing this so far, one of whom I met at the conference. Leadership of both Technology and Marketing is a formidable reponsibility to shoulder on one’s own, but it does yield some advantages. For one thing, if you need to bogart some budget dollars, you don’t have to strongarm or cajole your counterpart. You just reach into the other pocket.
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Tagged agile, chargeback, CIO, CMO, marketing, sprint, technology
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A Marketer’s Guide to Agile Development – The Ten Commandments for Marketers
Agile is thy methodology – the way, the truth, the absolute shiznet to thy development team. Thou shalt not use any other methodology – at least not here.
Thou shalt not bitch about the lack of up-front requirements – neither shalt thou commit scope creep.
Keep holy the release day. It’s ain’t movin’. It especially ain’t movin’ for thee.
Honor thy development team. Seriously. Some morning Dunkins, a toy, a damn pizza wouldst not kill thee.
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Tagged agile, development, marketer, marketing, scope creep, scrum, sprint
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A Marketer’s Guide to Agile Development – Cool New Jobs in 2011
Really enjoyed the great Derek Huether’s post about zombie meetings on his blog The Critical Path. And it got me thinking…perhaps our meeting-crazed corporate culture could actually spur some new job growth?
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Tagged agile, jokes, laptop walker, marketer, marketing, meeting, meeting bouncer, minutes, scrum, stealth scribe, waterfall
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A Marketer’s Guide To Agile Development – There Are No Dumb Questions – Oh, Sure There Are…
Hey Marketers – Admit it, you chuckled that time you heard your Dev team brethren talk about “sending out an email blast” and that other time they confused the terms headline and tagline. News flash — Dev’s laughing at you too. Get acquainted with Agile so you’ll know better than to ask these side-splitters:
Posted in A Marketer's Guide to Agile Development
Tagged agile, changing requirements, kanban, marketer, marketing, stupid questions
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A Marketer’s Guide to Agile Development – Scrum Etiquette
Don’t all speak at the same time.
If the team members in your sister office wanted to dial into a daily cocktail party, they’d have transferred to Marketing.
Lose the attitude.
Don’t get all huffy and snarl “of course it’s on the documentation wiki!” at 8:03am when your wiki update is datestamped 8:01am.
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Tagged agile, etiquette, marketer, marketing, scrum
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A Marketer’s Guide to Agile Development – Wait…So Following a Plan is Bad?
The Agile Manifesto is quite clear about how much it values following a plan – not so much. Response to change gets the love instead.
Therein lies the marketer’s dilemma. CMO’s notoriously have a hot nut for project roadmaps – but Agile development teams often don’t welcome detailed plans – ooh, ick, they’re so Waterfally. So how do you assure your sort-of-Agile-not-really leader that you are executing on a marketing project plan that’s not being sequentially followed by the folks who are actually building the software?
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Tagged agile, backlog, CMO, CTO, development, manifesto, marketer, marketing, performance, plan, server, sprint, waterfall, wireframe
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A Marketer’s Guide to Agile Development – What Agile Can and Can’t Do
Agile can’t: Make stupid people smart.
Agile can: Make smart people more efficient.
Agile can’t: Properly prioritize objectives if business owners can’t.
Agile can: Help business owners to properly weigh priorities.
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Tagged agile, marketer, marketing, objective, resources, strategy, vision
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A Marketer’s Guide to Agile Development – Spanish Inquisition Analytics
Nonsense. Data does lie. Data lies all the time. Like a rug. Spanish Inquisition Analytics means torturing the data until it says what you want it to say. You could also call it Algebra Analytics – start with the desired result and fish for some numbers to fit to it. Reminds me of my youth when I was learning to drive a stick-shift in hilly New England – grind it till it fits.
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Tagged agile, fox news, marketer, marketing, scrum, spanish inquisition analytics, spin
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