Tag Archives: developer

Agile Humor – There Goes That Damn Lightbulb Again…

Tweet How many CTO’s does it take to change a lightbulb? Two. One to screw in a new lightbulb and the other to retroactively declare it a planned outage. How many help desk engineers does it take to change a … Continue reading

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A Marketer’s Guide to Agile Development – Does Agile Have Time for Research?

Tweet Rapid development calls for rapid decision-making. Agile practitioners sometimes make the mistake of assuming that an Agile environment doesn’t have any spare time built in for research to inform those decisions. It’s not so. You’re actually more at risk … Continue reading

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A Marketer’s Guide to Agile Development – I’ll Take Agile for $1,000, Alex…

Tweet A: 8-track tapes; sleeves on wedding gowns; heavy up-front requirements. Q: What is nostalgia? A: Data storage costs; mortgage industry headcount; development project documentation. Q: What is downsizing? A: Two face cards; Oliver and Hardy; driver/observer programming team. Q: … Continue reading

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A Marketer’s Guide to Agile Development – Embracing the F Word

Tweet Marketers don’t use the F word very often. It makes them peevish and erodes their self-esteem. No, no, no, I don’t mean that F word. That one we use. A lot. Like omigod. I’ve known marketers who use that … Continue reading

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A Marketer’s Guide to Agile Development – I Pledge Non-Allegiance

Tweet Oath of Non-Allegiance “I promise not to exclude from consideration any idea based on its source, but to consider ideas across schools and heritages in order to find the ones that best suit the current situation.” Love, love, love … Continue reading

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A Marketer’s Guide to Agile Development – Backlog Bingo

Tweet My own requests to get on sprint backlogs are often analytical – that whole measuring success thing, for a variety of reasons: (1) enhanced analytics the business didn’t realize would be needed when a feature or function originally went … Continue reading

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A Marketer’s Guide to Agile Development – Hello Cleveland! If You Can’t See Them, Is It Still Agile?

Tweet The scrum or stand-up meeting is a major part of Agile methodology.  Ideally, everyone works in the same area (called co-location), and talking in person is considered the most effective way to work.  In fact, face-to-face communication is considered so … Continue reading

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A Marketer’s Guide to Agile Development – The Balance of Power Part 1

Tweet An old boss of mine used to have a small wooden plaque on his desk.   It said “JDI” – “Just Do It”.   Not in the Nike “you go, girl”, self-empowerment sense.    More in the “just because I’ve finished talking doesn’t … Continue reading

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