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A Marketer’s Guide to Agile Development – I Pledge Non-Allegiance

Sign the Oath of Non-Allegiance!

Oath of Non-Allegiance

“I promise not to exclude from consideration any idea based on its source, but to consider ideas across schools and heritages in order to find the ones that best suit the current situation.”

Love, love, love this oath – from our friend Alistair Cockburn. Why is it needed? To remind turf warriors and methodology zealots that Us Versus Them intolerance robs the business of progress. The Oath has lots of uses, because projects unfortunately tend to spawn multiple factions: Read more on A Marketer’s Guide to Agile Development – I Pledge Non-Allegiance…

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A Marketer’s Guide to Agile Development – The Lingo – Part 2

AGILE MANIFESTO – a 2001 statement issued jointly by a group of 17 representatives of various development methodologies… Continue reading

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