Tag Archives: app

A Marketer’s Guide to Agile Development – A Tale of Two Christmas List Apps

Last year I downloaded an app to help me keep track of my Christmas shopping. I paid the small fee for extra functionality and no ads. It did all the things it said it would do. But it annoyed the crap out of me every day I used it.

This year I downloaded a different app to accomplish the same task. The design is clunky and uses gaudy colors. It’s done up in some kitschy font – looks like Comic Sans on a bender. It also does all the things it said it would do. And I like it much better.

Why? Both apps track budgets, recipients, gifts and costs. But here’s the difference. This year’s app lets me think like a Christmas shopper, while last year’s app forced me to think like a DBA.

Let’s say I bought my nephew Alex a Tom Brady jersey for $48.

Last Year’s App:

Step 1: Click to the Recipient area
Step 2: Enter my nephew Alex’s name.
Step 3: Click “Save”.
Step 4: Click to the Gift area.
Step 5: Enter “Tom Brady Jersey” in the Gift field and $48 in the Price field.
Step 6: Click “Save”.
Step 7: Click back to the Recipient area
Step 8: Find Alex in the Name drop-down.
Step 9: Find “Tom Brady Jersey” in the Gift drop-down.
Step 10: Click “Save”.

I had to repeat these steps for every recipient, and almost every gift. It did have a feature where I could choose multiple recipients for the same gift. Useful if I was giving all my nephews the same Patriots jersey – which I wasn’t. So using it got pretty old, pretty quick.

This Year’s App:

Step 1: Click to the New List area.
Step 2: Enter Alex’s name.
Step 3: Enter “Tom Brady Jersey” in the Gift field.
Step 4: Enter $48 in the Price field.
Step 5: Click “Save”.

And we’re done. It probably creates the same tables as the other app. But it lets me enter the data using a shopper’s thought process instead of a programmer’s. So it’s a keeper. I guess now I have to pay $1.99 so I don’t get an ad every 30 seconds begging me to play Candy Crush.