Tag Archives: agile

A Marketer’s Guide to Agile Development – A Tale of Two Christmas List Apps

Tweet Last year I downloaded an app to help me keep track of my Christmas shopping. I paid the small fee for extra functionality and no ads. It did all the things it said it would do. But it annoyed … Continue reading

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A Marketer’s Guide to Agile Development – UX: Don’t Try This At Home

Tweet Calling one segment “A” and the other “B” doesn’t make it an A/B test. You are not a representative sample. You have skin in the game and you know too much. Your typical user is not a programmer. Don’t … Continue reading

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A Marketer’s Guide To Agile – Top 7 Reasons Why Your Data Is So Crappy

Tweet How and when data is captured is a vital part of decision-making in call center scripting, digital architecture, sales presentations, just about everything that touches a customer. There are things you can do to help make it better, but … Continue reading

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Agile Humor – The Six Scariest Words

Tweet What are the six scariest words in the English language? “Is that what we agreed on?”

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Agile Humor – Knock knock…

Tweet Knock knock. Who’s there? Processes and tools. Processes and tools who? See, I told you he was Agile! Knock knock. Who’s there? The user. The user who? Yup, we’re at Microsoft. Knock knock. Who’s there? Done. Done who? Depends … Continue reading

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A Marketer’s Guide to Agile Development – Big Data Envy

Tweet Marketers are becoming as insecure about big data as they already are about mobile. It’s like the middle school dating scene – you think everybody else is doing it but you. Don’t buy into the hysteria. Relax. Big data … Continue reading

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A Marketer’s Guide to Agile Development – The Myopia of Estimates

Tweet As I semi-reclined in the dentist’s chair this morning, my dentist told the hygienist a story. Seems his businessman brother-in-law suspected his employees were taking advantage of him by taking entire afternoons off when they had dentist appointments. Since … Continue reading

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A Marketer’s Guide to Agile Development – Ten Reasons Your Business is Fighting Agile

Tweet 1. They’re not comfortable with change. 2. They don’t feel their voices are being heard over those of the development team. 3. They, or someone they know, didn’t get what they wanted in an agile development project. 4. Documentation … Continue reading

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Agile Humor – Agile or Not Agile?

Tweet DONALD TRUMP – Not agile. Look at him. His hair doesn’t meet anyone’s definition of done. LADY GAGA – Agile. She wore a friggin’ meat dress, for chrissakes. Say what you want, the girl can iterate. MARK ZUCKERBERG – … Continue reading

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Agile Humor – New Certifications

Tweet The brilliant Peter Saddington, a/k/a AgileScout, posted a wickedly funny April 1st announcement of a Certified Agile Blogger course. Yep, April Fool! Read it, it’s great fun. Since I blog about Agile from the point of view of the … Continue reading

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