Comments for cathycarleton.com

Comment on THE CIO/CMO RELATIONSHIP – A Marketer’s Guide to Agile Development by dieta

dieta — Tue, 31 Jan 2012 06:47:44 +0000

@rscionti : Just what we need, another chief! The title isn’t important. Having someone bring cohesion to marketing’s technology strategy and management is.

Comment on A Marketer’s Guide to Agile Development – Cool New Jobs in 2011 by Linda B. Slatcher

Linda B. Slatcher — Thu, 04 Aug 2011 13:07:27 +0000

Hi Cathy!
You must work here! Seriously, we have the good fortune to work with Chuck and his expertise, speckled with humor, is a lost art.
Great post!
Linda Slatcher

Comment on A Marketer’s Guide to Agile Development – Does Agile Have Time for Research? by Miriam

Miriam — Thu, 07 Jul 2011 19:26:53 +0000

Thanks for taking the time to describe the terminology for starters!

Comment on A Marketer’s Guide to Agile Development – The Lingo – Part 2 by A Marketer’s Guide to Agile Development – A Rose By Any Other Name… | cathycarleton.com

Fri, 24 Jun 2011 04:23:50 +0000

[...] wrote a couple of articles about agile lingo last year, meant to help non-technical business types understand the development teams that build [...]

Comment on A Marketer’s Guide to Agile Development – Does Agile Have Time for Research? by cathy

cathy — Thu, 16 Jun 2011 03:19:13 +0000

You’re right, Ioan. The visionary cannot rely entirely on user research. Nobody was clamoring for an iPhone until they saw one. But research can prevent an innovator’s crash-and-burn. Furniture.com might have survived if they’d known folks wouldn’t pay $200 to ship a $600 armoire before they started building their site. And Facebook might have built Beacon differently had they known how creeped out consumers would be when their purchase details automagically appeared in their profile before they put their credit card back in their wallet.

Comment on A Marketer’s Guide to Agile Development – Does Agile Have Time for Research? by Ioan Vintoiu

Ioan Vintoiu — Wed, 15 Jun 2011 15:46:57 +0000

Hi Cathy,
I like your post. However, not everything depends on research in that it shows the path to follow. There is also innovation (which may be a “cool-sounding idea”)

Comment on A Marketer’s Guide to Agile Development – Testing…Testing… by A Marketer’s Guide to Agile Development – Does Agile Have Time for Research? | cathycarleton.com

Tue, 14 Jun 2011 02:22:38 +0000

[...] back to bite you in the…area where you don’t want to be bitten. I wrote more about this recently. But don’t just take my word for it. Alberto Lumbreras has written some great blog posts about [...]

Comment on Agile Humor – Yo Momma’s So Agile… by Ioan VINTOIU

Ioan VINTOIU — Fri, 22 Apr 2011 17:57:45 +0000

I love it. All. Especially the one with Certified Momma.

Comment on A Marketer’s Guide to Agile Development – “Welcome Changing Requirements?” Who Does That? by backpage auto posting software

backpage auto posting software — Wed, 30 Mar 2011 04:26:42 +0000

Great thread. Enjoyed the posts..

Comment on A Marketer’s Guide to Agile Development – We Don’t Need No Stinkin’ Meeting Minutes by A Marketer’s Guide to Agile Development – Cool New Jobs in 2011 | Agile Development

Mon, 28 Mar 2011 07:48:35 +0000

[...] general have fallen out of fashion. They’re useful, alright (see my previous post on the subject). but some feel they’re a wasteful time-suck, [...]