Category Archives: A Marketer’s Guide to Agile Development
A Marketer’s Guide to Agile Development – Requirements
CRANIAL REQUIREMENTS
You’re too busy to sit down with the BA. You’ve blown off the last four scrums. You haven’t returned the PM’s calls. You can never remember how to get on that Wiki thing. Yet you whine, because the Dev team doesn’t build what you want? Developers are hired for their coding chops, not their clairvoyance. Jot it down, friend. When the requirements they must have to start coding are still in your head, what do you expect them to do? Drill a hole in your cranium to pry them free? They can’t do that. But they’ve thought
about it.
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THE CIO/CMO RELATIONSHIP – A Marketer’s Guide to Agile Development
Some observations from the Forrester CIO/CMO Conference last week:
A COMBO CIO/CMO – LONELY AT THE TOP, BUT AT LEAST HE HAS EACH OTHER
Ponder the possibilities of one person serving as both CIO and CMO of the company. I have heard of two examples of executives doing this so far, one of whom I met at the conference. Leadership of both Technology and Marketing is a formidable reponsibility to shoulder on one’s own, but it does yield some advantages. For one thing, if you need to bogart some budget dollars, you don’t have to strongarm or cajole your counterpart. You just reach into the other pocket.
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Tagged agile, chargeback, CIO, CMO, marketing, sprint, technology
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A Marketer’s Guide to Agile Development – How Your Company Would Have Ruined the iPad2
co-written by Rick Butler
THE LOOK
“Isn’t it thin enough? Nobody’s complaining about the thickness, are they?”
“Just put some faux carbon fiber on the shell. It will cut costs and nobody will notice the difference.”
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A Marketer’s Guide to Agile Development – Why Technical Debt is Your Problem Too
Close your eyes.
It’s Wednesday. Mom is coming for dinner Saturday night. More than 3 days away – plenty of time to clean the house. Then, the babysitter was out sick 2 days, then your middle-schooler announced Thursday that she just remembered the paper mâché model of a velociraptor was due to the teacher on Friday. And, oh yeah, it had to have a working mandible. And purple glitter. And the houseplants are listless – gotta make a run to the garden store.
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Tagged agile, marketer, Technical debt
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A Marketer’s Guide to Agile Development – Scrum Roles
The Kvetcher – Your theme song is “Nobody Knows The Trouble I Seen.” Yes, progress can be hard-won. It’s not that we don’t care about your petty frustrations — oh wait. Yes, it is. We just want to know if the baby’s delivered – not a full description of each labor pain.
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A Marketer’s Guide to Agile Development – The Ten Commandments for Marketers
Agile is thy methodology – the way, the truth, the absolute shiznet to thy development team. Thou shalt not use any other methodology – at least not here.
Thou shalt not bitch about the lack of up-front requirements – neither shalt thou commit scope creep.
Keep holy the release day. It’s ain’t movin’. It especially ain’t movin’ for thee.
Honor thy development team. Seriously. Some morning Dunkins, a toy, a damn pizza wouldst not kill thee.
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Tagged agile, development, marketer, marketing, scope creep, scrum, sprint
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A Marketer’s Guide to Agile Development – A Rose By Any Other Name…
I came across something intriguing in my blog’s analytics dashboard. Somebody came to cathycarleton.com from Google yesterday on the keyword phrase “agile development minus the lingo”. Hmmm. Sorry visitor, you probaby didn’t find what you were looking for.
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A Marketer’s Guide to Agile Development – Does Agile Have Time for Research?
Rapid development calls for rapid decision-making. Agile practitioners sometimes make the mistake of assuming that an Agile environment doesn’t have any spare time built in for research to inform those decisions. It’s not so. You’re actually more at risk for wasting time when you don’t research.
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Tagged agile research, developer, scrum, software, testing
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A Marketer’s Guide to Agile Development – Testing…Testing…
I don’t know if this is a universal trait – and I’m not entirely sure why – but my experience with Agile dev professionals is that there is a tendency to resist testing. I’m not talking about standard software Quality Assurance (incredibly, that’s not always a given either). I’m talking about A/B or multivariate testing, and true UX testing. These are things I have actually heard in my career as a marketing professional from dev groups.
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Tagged A/B testing, agile, analytics, Multivariate testing, testing, UX
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A Marketer’s Guide to Agile Development – Cool New Jobs in 2011
Really enjoyed the great Derek Huether’s post about zombie meetings on his blog The Critical Path. And it got me thinking…perhaps our meeting-crazed corporate culture could actually spur some new job growth?
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Tagged agile, jokes, laptop walker, marketer, marketing, meeting, meeting bouncer, minutes, scrum, stealth scribe, waterfall
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