Category Archives: A Marketer’s Guide to Agile Development
A Marketer’s Guide To Agile Development – When a Turf War Is Justified
Marketing and Technology both play for the same team – the organization that employs them. Turf wars between the two departments sap efficiency and impede progress. Turf wars are bad. Turf wars should be avoided. Except in the rare cases when they need to be fought. When’s that?
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Tagged marketing, technology, Turf wars
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Agile Humor – What Your PM Really Means
Your Project Manager is probably very polite. Maybe too polite…
Happy New Year!
Holidays bring salutations.
Agile process brings iterations.
Wishing you New Years Day felicitations,
Sans headaches from excess libations!
Cheers!
Cathy
Agile Humor – There Goes That Damn Lightbulb Again…
How many CTO’s does it take to change a lightbulb?
Two. One to screw in a new lightbulb and the other to retroactively declare it a planned outage.
How many help desk engineers does it take to change a lightbulb?
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Tagged agile light bulb jokes, CTO, developer, help desk
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A Marketer’s Guide To Agile Development – Translated from the Original Marketarian
Marketarian: “Hot! Hot! Hot! This project is so amazingly important it absolutely has to be squeezed into the next release!”
Geek: “So this project is so amazingly important it has to squeeze out the amazingly important project you came to me with yesterday that absolutely had to be squeezed into the release?”
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A Marketer’s Guide to Agile Development – Translated From The Original Geek
Geek: “That bug? We’re looking into it.”
Marketerian: “That bug fix has been prioritized just behind retrieving the Nerf dart out of the atrium soffit.”
Geek: “Put it on the backlog – perhaps it will be prioritized into the next sprint.”
Marketerian: “Perhaps it will be prioritized in 2013 assuming the Mayan Calendar doesn’t end the sprint early.”
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A Marketer’s Guide to Agile Development – Requirements
CRANIAL REQUIREMENTS
You’re too busy to sit down with the BA. You’ve blown off the last four scrums. You haven’t returned the PM’s calls. You can never remember how to get on that Wiki thing. Yet you whine, because the Dev team doesn’t build what you want? Developers are hired for their coding chops, not their clairvoyance. Jot it down, friend. When the requirements they must have to start coding are still in your head, what do you expect them to do? Drill a hole in your cranium to pry them free? They can’t do that. But they’ve thought
about it.
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THE CIO/CMO RELATIONSHIP – A Marketer’s Guide to Agile Development
Some observations from the Forrester CIO/CMO Conference last week:
A COMBO CIO/CMO – LONELY AT THE TOP, BUT AT LEAST HE HAS EACH OTHER
Ponder the possibilities of one person serving as both CIO and CMO of the company. I have heard of two examples of executives doing this so far, one of whom I met at the conference. Leadership of both Technology and Marketing is a formidable reponsibility to shoulder on one’s own, but it does yield some advantages. For one thing, if you need to bogart some budget dollars, you don’t have to strongarm or cajole your counterpart. You just reach into the other pocket.
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Tagged agile, chargeback, CIO, CMO, marketing, sprint, technology
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A Marketer’s Guide to Agile Development – How Your Company Would Have Ruined the iPad2
co-written by Rick Butler
THE LOOK
“Isn’t it thin enough? Nobody’s complaining about the thickness, are they?”
“Just put some faux carbon fiber on the shell. It will cut costs and nobody will notice the difference.”
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A Marketer’s Guide to Agile Development – Why Technical Debt is Your Problem Too
Close your eyes.
It’s Wednesday. Mom is coming for dinner Saturday night. More than 3 days away – plenty of time to clean the house. Then, the babysitter was out sick 2 days, then your middle-schooler announced Thursday that she just remembered the paper mâché model of a velociraptor was due to the teacher on Friday. And, oh yeah, it had to have a working mandible. And purple glitter. And the houseplants are listless – gotta make a run to the garden store.
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Tagged agile, marketer, Technical debt
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