A Marketer’s Guide to Agile Development – Ten Reasons Your Business is Fighting Agile

1. They’re not comfortable with change.

2. They don’t feel their voices are being heard over those of the development team.

3. They, or someone they know, didn’t get what they wanted in an agile development project.

4. Documentation is the go-to method for butt-covering, and lean requirements make them feel exposed.

5. They’ve learned to anticipate emergencies on release days due to poor version control.

6. Real-time decisioning is inconvenient when paired with all-day conference calls, wall-to-wall meetings and heavy travel schedules.

7. They’ve been preached at by a well-meaning Agile zealot.

8. They’ve afraid it’s flavor-of-the-month, like other “revolutionary” new processes that blazed in and sputtered out over the years.

9. They’ve lost faith in the backlog – it’s the place projects go to live with Jesus.

10. They think “collaboration” is Latin for “I don’t get to drive”.

Agile Humor – More Words to Live By

Buristic Review – An exercise to gain heuristic insight that will be rejected by a bureaucrat because the research didn’t come from his team.

Merital Raise – A merit-based pay increase for spending more time in the office cranking out code with your colleagues than at home with your spouse.

Rocked-It Shock – The horrifying realization after you totally rock a capabilities presentation that you now actually have to do all those things you just talked about.

Multi-BuryIt Testing – Variations that tested so poorly that you make the developer destroy all the code for it, then pull the backups and erase them too.

Prefictive Model – Advanced analytics that predict outcomes from innovative scenarios that haven’t a chance in hell of being approved.