A Marketer’s Guide to Agile Development – The Ten Commandments for Marketers

Agile is thy methodology – the way, the truth, the absolute shiznet to thy development team. Thou shalt not use any other methodology – at least not here.

Thou shalt not bitch about the lack of up-front requirements – neither shalt thou commit scope creep.

Keep holy the release day. It’s ain’t movin’. It especially ain’t movin’ for thee.

Honor thy development team. Seriously. Some morning Dunkins, a toy, a damn pizza wouldst not kill thee.

Thou shalt not kill the development schedule with late requirements.

Thou shalt test. And test some more. Thou art not a representative sample of thy user base. Truly I say unto you, thou art not.

Thou shalt provide feedback when needed rather than when convenient for thee, lest thine development team proceed without it.

Thou shalt not hire a contractor to circumvent thy development team. Remember thou art part of the same tribe.

Thou shalt remain in scrum for its duration and not bugger off once thy project was discussed eight minutes in.

Thou shalt not covet your colleague’s project’s prioritization on the sprint by seeking to bogart the development cycle for thyself.

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