A Marketer’s Guide to Agile Development – The Balance of Power Part 2

Non-Collaborative Agile is really an oxymoron – but here goes:
“Non-Collaborative Agile –  the Motion Picture”

Wary Marketer (played by Gary Shandling):   “So I’ve reviewed the prototype, and I’ve got to tell you, it’s not really what I thought we talked about…”

Harried Business Analyst (played by Michael Cera):    “Well yes, it looks like a few enhancements were made along the way…”

Wary Marketer:  “Enhancements?  Come on now.  The call to action is in the footer, and what’s with all those navigation bars, and…

Hotshot Developer (played by Russell Brand):    Step away from the waterfall, Abe Vigoda.  This is 2010, babe.  You marketing types just don’t get it, do you?    Agile empowers us to take your vision and make it into an even better vision.    We felt users wouldn’t want to see a web form right in their face on prime real estate.  So we moved it – and that is some badass Ajax slideshow right there above the fold, am I right sir?

Harried Business Analyst:   “Look, guys, why don’t we talk this through…

Hotshot Developer:   Not unless you can prove to us the original way was better.  What we did was a vast improvement over the requirements we got.  If marketing isn’t willing to embrace our process, I’m not sure what else we can do.

Wary Marketer:  “Hold on right there – this is my page supporting my campaign.  The call to action is –

Hotshot Developer:   Oops.  Later, dudes.  I’m late for my team-building exercise.

Stay tuned for  – The Balance of Power Part 3

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